PR, publicity, media services, events, launches, book tours, media escorting, content marketing, social media, food styling for authors, chefs and food and beverage brands in Richmond, Virginia.
With over 16 years experience working as a journalist within food and drink, I know my subject well. As a cookbook author with Random House and a culinary instructor having done over 300 in-person and televised cooking demonstrations, I am well versed in cooking, recipes, logistics, media and audience engagement. As a cookbook author, I lined up book signings, television/radio appearances, speaking engagements, festival and author appearances as well as regional and national print and online features in notable publications such as USA Today, Business Insider, Parade, Wine Enthusiast and Epicurious.
As a marketing, events and media relations and public relations professional with Virginia Distillery Co., a Virginia single malt distillery, I helped launch the company's new distillery and visitors center while securing coverage in notable publications such as Saveur, Wine Enthusiast and Eater. As a content creator, editor, brand strategist and consultant with Crock-Pot® brand slow cookers, I helped successfully create, edit and launch the company's web based meal delivery kit program Crock-Pot®Cuisine. My focus with Rappahannock Oyster Co. was developing social media strategy and streamlining overall platform and content management for the company's 2000 acre oyster farm as well as its restaurants located throughout the U.S.
As an author, I am keenly aware of the special needs writers face while on the road marketing their books, especially food, drink, travel, lifestyle and cookbook authors. Need a media escort, food stylist, assistant or logistical help with that upcoming television appearance, cooking demo, speaking engagement or book signing? I can help. Books tours can often seem overwhelming especially when you're new to town. I'm a longtime Richmond, Virginia local so I know where to grab the best locally brewed cup of coffee and where to find the tastiest pimiento cheese. I love showing off my town! When it comes to events, signings and interviews, I'm happy to work with your publicity team to make sure things go smoothly on the ground. I'll get you where you need to go. Let me show you around.
I'm skilled at content marketing, web marketing, social media marketing, publicity, coordinating appearances and creating press releases that offer relevant and timely story ideas. My media contacts within food and drink are extensive and my relationships are longtime, valued and trusted.
I can help organize your next media or author event-- launches, ribbon cuttings, author appearances/speaking engagements/signings as well as press visits in partnership with key tourism, community and local government agencies.
Just reach out.
CONFLICTS OF INTEREST AND FULL DISCLOSURE: I don't pitch stories for print or online about a client or person/organization in which I have a professional working relationship. If a client contacts me after their story is published to assist them with content marketing or similar professional work they are informed that I can no longer pitch their story to the media.