Work with me
PR, publicity, media services, events, launches, book tours, media escorting, content marketing, social media, food styling for authors, chefs and food and beverage brands in Richmond, Virginia.
Public Relations, Content, Marketing and Branding: Let me reach out on your behalf. Media relations (local, regional and national) including outreach, relationship building, pitching as well as securing print, digital and broadcast media. PR strategy, editorial timelines and maintenance PR. Press release creation, distribution and follow up. Targeted custom media database creation.
While overseeing public relations, marketing and branded content for Virginia Distillery Co., I helped launch the company's new distillery, visitors center, tasting room and whisky museum. Along with VDC's Brand Director, I increased brand awareness and loyalty via targeted marketing, PR and regional sales initiatives. I also helped elevate VDC's presence within the global spirits world by working with key media to secure notable coverage in publications such as Saveur, Wine Enthusiast, BEVNET and The Washington Post. As a content creator and editor with Crock-Pot® brand slow cookers, I helped successfully launch the company's online meal delivery kit Crock-Pot®Cuisine. I’ve done content writing, social media, content marketing and recipe development for Sur La Table, Better Homes & Gardens Special Interest Publications, Proctor & Gamble, Hamilton Beach and Rappahannock Oyster Co., to name a few.
I'm skilled at content marketing, web marketing, website editing, social media strategy, sales/branding, publicity and creating press releases that offer relevant and timely story ideas. My media contacts within food and drink are extensive and my relationships are longtime, valued and trusted. With 16 years experience as a journalist within food and drink, I know my subject well.
Content Writing: Articles, blogs, websites, social media content, newsletters, internal and external communications, email content/campaigns, audio and video content, flyers, brochures as well as editing and proofreading. I’m highly experienced at creating original content including rigorously tested recipes within food, hospitality, beverage (cocktails and other drinks) for online, print and book length publications.
Strategic Partnerships: I can help your business become part of the community by facilitating introductions to journalists, bloggers and key influencers. As a longtime Virginia resident, I can assist clients in teaming up with area convention bureaus and various community organizations along with vetting potential non-profit support and event participation and/or branding alliances. I'm also able to facilitate mutually beneficial partnerships between clients and local/regional food, beverage, hospitality entities and other like-minded brands for potential projects and other collaborations.
Events and Launches. I’m here to help with you with planning, execution, management and marketing of events including media previews, influencer events, trade events, ribbon cuttings, grand openings, food and drink tasting events and product launches.
Media Services: As a cookbook author, I lined up book signings, television/radio appearances, speaking engagements, festival/author appearances as well as regional and national print and online features in notable publications such as USA Today, Business Insider, Parade, Wine Enthusiast and Epicurious. I am keenly aware of the special needs writers face while on the road marketing their books, especially food, drink, travel, lifestyle and cookbook authors. Need a food stylist, media escort, assistant or logistical help with that upcoming television appearance, cooking demo, speaking engagement or book signing? I can help. Books tours can often seem overwhelming especially when you're new to town. I'm a longtime Richmond, Virginia local so I know where to grab the best locally brewed cup of coffee and where to find the tastiest pimiento cheese. I love showing off my town! When it comes to events, signings and interviews, I'm happy to work with your publicity team to make sure things go smoothly on the ground. I'll get you where you need to go. Let me show you around.